We’re so excited to share our official t-shirt for the Adaptive CrossFit Games — and the story behind it.
All proceeds from t-shirt sales go directly toward funding everything needed to get to the Games — travel, equipment, and more.
A few things we want you to know:
Our shirts are made with love — literally. Coach Ale is our t-shirt provider, designer, and production team all in one. From the design to ordering, cutting, peeling, pressing, and packing… every shirt is made by hand in a tiny corner of our living room.
Why black, white, and color?
Our “design girl” had a vision — using our mascot, Flex, alongside the vibrant colors that represent disability awareness and inclusion. In a world that often sees things in black and white, color matters. Color means life. It means opportunity. It means everyone is seen, valued, and included — no matter what.
This shirt is more than merch.
It’s a symbol of what we believe in, what we’re building, and what’s yet to come.
We’re so excited to share our official t-shirt for the Adaptive CrossFit Games — and the story behind it.
All proceeds from t-shirt sales go directly toward funding everything needed to get to the Games — travel, equipment, and more.
A few things we want you to know:
Our shirts are made with love — literally. Coach Ale is our t-shirt provider, designer, and production team all in one. From the design to ordering, cutting, peeling, pressing, and packing… every shirt is made by hand in a tiny corner of our living room.
Why black, white, and color?
Our “design girl” had a vision — using our mascot, Flex, alongside the vibrant colors that represent disability awareness and inclusion. In a world that often sees things in black and white, color matters. Color means life. It means opportunity. It means everyone is seen, valued, and included — no matter what.
This shirt is more than merch.
It’s a symbol of what we believe in, what we’re building, and what’s yet to come.
